It is a fact that I have been writing about the return of analogue photography, the return of all that is vintage through the furniture to vinyl records and also reaches of course the photography sector, as it should be.
The retro look is fashionable.
And, suddenly, out of nowhere the Polaroid style photographs are fashionable.
And Fuji understood this trend and its Instax line its booming insane sales all around the world. And to the surprise of many, who only think digital, was Amazon’s best selling item on the photo category in the Christmas season of 2015.
That’s right cameras and analog films.
For those who do not know what is the Instax Fuji, is a line of cameras, which works just like the old Polaroids of our parents and grandparents.
It is more than certain that the return of the analog is coming and Fuji knew and take advantage of that with the Instax